The Sales Outreach Specialist (or SDR – Sales Development Representative) is solely
focused on creating new opportunities (meetings and calls) for new businesses for the
Digital Strategy Team (or BDR – Business Development Representative) to close based on
our Buyer Persona (or ICP).
Our buyer persona:
Businesses
Yearly Revenue
US$240,000+
R$1,200,000+
MX$5,000,000+
Overhead
50+ People
Industries
Any (with digital presence, preferably a website and not social pages only)
B2B and B2C (E-commerce)
Marketing Investment
10%+ of Revenue
Pains we help solving
Lack of sales or need to reach revenue targets (online and/or offline) which is a result of:
People:
Area
Digital, Marketing, Technology, Sales, Administrative
Education
College Degree+
Age
25-45 years old (digital savvy)
Seniority
C-Level, Director, Manager, Senior
Positions
CEO, CTO, CIO, CMO
Sales Director, Marketing Director, Digital Director
Marketing Manager, Growth Manager, Digital Marketing
Manager
Department Team Size
0-10 (small team = we can help with more “hands on deck”)
10-30 (medium team = we can help with more specialists)
30+ (large team = we can help with strategy)
*These are not ABSOLUTE, but rather a guideline to what our ideal client looks like – be
mindful that some leads do not fit all these criteria but are still potential customers.
Our MQL has
- A website
- A valid email address
- A valid phone number
- Minimum budget to work with us
(US$1,000 per month)
Our SQL has
- A decision maker
- A pain we solve (traffic, awareness,
conversion rate, CLTV and CAC)
- Urgency
- Sufficient budget to work with us
(US$2,000 per month)
Necessary:
- Be physically located in Sao Paulo
Soft Skills necessary:
- Innate curiosity
- Love and passion for helping people
- Great communicator
- No shame to pick up a phone and call and chase new contact opportunities
- Problem solver (identifies problems and can pair our services as solutions)
Hard Skills necessary:
- Microsoft Office
- LinkedIn Sales Navigator
- HubSpot (or similar)
- Experience with solution selling (or SPIN selling services)
- Basic understating of digital marketing (SEO & PPC)
- English as a second language is preferred (not necessary)
Day to day activity:
- Prospect leads and find new business opportunities (Email, Telephone, but mostly
LinkedIn – Cold Calling 2.0 from Predictable Revenue).
- Schedule meetings for the Digital Strategists with potential new clients that fit the
MQL criteria.
- Create spreadsheets by industries and prospect the top 30 players in that market
nation-wide.
- Participate in events that give us an opportunity at networking and creating new
business opportunities.
- Get recommendations and referrals from existing clients or contacts within our
expandable network.
What success looks like (your goals):
- Generate 16 highly qualified meetings per month (4 per week).
- Collaborate to the closing of 4 new business per month with the Digital Sales
Strategist from opportunities you have created.
Who you’d work with:
- You will report to the Sr. Sales Manager of your country/region.
- You will work on a daily basis with your sales team (LATAM)
- You will have continuous training sessions with your Chili team (SEO, PPC, CRO, BI
and more)